Business Driven Service Design

DATE: October 31, 2007
TIME: 1:00pm - 1:45pm ET
Presenters:
Beth Gold-Bernstein and Brenda Michelson
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This session will present a business driven design method for creating right-sized business services that can be traced back to business requirements. The method accommodates different styles of SOA, provides patterns by service type, and guidelines for defining service granularity. Tune into this session to learn about a vendor neutral design method that brings together services, events, processes and interactions to design real-world business solutions.
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SPEAKER BIOS:

Beth Gold-Bernstein is a recognized expert in e-business integration technologies and technical architectures. She has worked with financial institutions, retail chains and manufacturers on planning, designing and implementing large scale distributed systems. Gold-Bernstein has also written numerous articles for a variety of publications, including EAI Journal, Application Development Trends, Intelligent Enterprise, IMWA and Middleware Spectre. She has been a judge of Information Week's e-100 awards and the Real Awards for Enterprise Integration Solution, and speaks nationally and internationally at conferences and seminars. Prior to joining ebizQ, Gold-Bernstein was the director of business integration technologies at Hurwitz Group. Previously, she was president of IllumiSys Corp. and director of architecture planning and implementation advisory services for DeBoever Architectures. Gold-Bernstein holds a B.A. from the State University of New York at Binghamton and an M.S. in computer information systems from Bentley College. She was also the founder and director of the Boston Computer Society Client/Server Group. Her book, Designing Enterprise Client/Server Systems, was published by Prentice Hall in August 1997. She can be reached at bethgb@ebizQ.net.

Brenda Michelson is an IT strategist, hands-on practitioner, and the voice of business-driven architecture. Brenda's day job is principal consultant for Elemental Links. Brenda also contributes architecturally to the Patricia Seybold Group. Brenda spent 19 years in corporate IT, most recently as Chief Enterprise Architect for L.L. Bean. At L.L. Bean, Brenda was responsible for the articulation and execution of the enterprise architecture strategy (J2EE transformation, enterprise integration, SOA and EDA), strategic planning, portfolio management and talent development. Previous to L.L. Bean, over the span of 10 years, Brenda provided development services for Insurance, Banking, a Chip Manufacturer and a world leader in Aircraft Engine Design & Manufacturing. Email Brenda at: bda@elementallinks.com.





 

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