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April 03, 2008

BI Needs SOA

"The simultaneous growth of investment in BI and SOA technologies is no coincidence," says Gilman Tobin, senior director of BI product marketing for Oracle. Both are top strategic focus areas, and along with BPM, form the foundation for a new application platform comprised of the “B3” categories (BI, BPM, and business rules).

Tobin, in a piece just posted here at ebizQ, effectively connects the dots between business intelligence and SOA.

For example, he points out, "being able to analyze the performance impact of business processes executing in a business process platform is a key objective for organizations developing SOAs." Data is captured and aggregated in dashboards made available to decision makers, made possible by SOA.

As Tobin puts it:

"Orchestrating the delivery of a cell phone to a customer may generate data such as time spent provisioning the cell phone, updating the appropriate accounts and delivering the product to the customer. The BI tool can combine this data with data stored from other systems, such as usage data stored in another relational database by a billing system and business intelligence may be used to present an aggregate view. By combining call usage data with process cycle time data captured from business intelligence tools, organizations can gain insight into the impact of process delays, such as the amount of lost revenue that can be attributed to delays in the process."

The combination of SOA and BI provides greater insight and visibility across business processes. And visibility paves the way to new innovation.

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